In an age when it’s common for websites to be accompanied by a logo or other visual cue, how to create a logo without a site’s own branding is tricky.
“I know of a couple of people who created a website without a website logo,” said Tim Loughlin, a graphic designer who specialises in designing logos.
“But they’ve got a very clear logo, they’ve clearly said ‘this is my website’, and they’re very well organised.
But that’s not the case when you’re making something on a website.”
In this case, Loughlins site’s logo is just a text message from the owner, a man named Tom, who has a website.
The text is not the site’s official branding.
“It’s just a placeholder for Tom’s website,” said Loughlins.
“He hasn’t created his own website.”
The site is not a trademark of Tom, Laughlin said, and the logo is simply a placeholder.
“You can put a logo anywhere you want and it will still work,” he said.
“We have a lot of websites and you don’t need to make them a trademarked brand.”
Loughsins website also doesn’t include the words ‘Tom’, ‘website’ or ‘web design’.
That’s a common pattern among websites, Lougins said.
Sites don’t have to list their official branding, but Loughler said that doesn’t mean that they should.
“When you’re looking for a logo, it’s a great idea to get it out of the way,” he explained.
“In a web design world, it doesn’t matter what the brand is, it does matter how the logo should look.
If you’re designing a website and you need a logo that’s in there, it shouldn’t be in the way.”
The web design community has its own style guidelines.
“A lot of times, people use the same style for different things,” said Scott Stahl, founder of Stahl and Associates, a design firm in Melbourne.
“There’s a rule that we’re not going to make any logos that are the same for every website.
So a logo is not going.
It’s not going because that’s what people expect.
It just doesn’t make sense.”
But some sites that are trying to get a logo out of a website’s branding have different standards.
“If you’re doing a web-based business, and you’re trying to create something that’s visually distinct, it makes sense to have a logo,” Stahl said.
In the case of the Stahl website, the design guidelines are as follows: A web logo should have a distinctive font that’s easy to read.
An icon that’s clear and easily distinguishable should be a good starting point.
A bold colour should be used for the icon and background colours should be neutral or light.
The font should be readable on a variety of screens, and ideally should be small.
An image of the logo in a different font should stand out from other text.
The colour should also be suitable for different screen sizes.
If the website has multiple icons or links, each icon should be distinguishable and easy to distinguish.
If a logo doesn’t exist, it should be obvious to users, and users should have the option to change it.
A simple web design template can work well for any website, Stahl explained.
The Stahl logo design was inspired by a graphic by the British artist Stephen Sondheim, who also created a series of iconic logos for the BBC.
A logo is usually created with a single image, often taken from a design library, to create an iconic piece of text.
It can also be used as a visual shorthand for the name of the company.
“The whole point of creating an iconic logo is to create that piece of visual shorthand that says, ‘this logo says this’,” Stahl told The Irish Press.
“So a logo can be a branding tool or it can be the logo for a website, it could be the main logo of a magazine, it can go in the footer of a book or a website or it could just be the name on the side of a car.”
The Stalhers website has no official branding on its website, but the logo looks good on its front page, with a clear-text logo and an icon.
“My website is all about having an iconic, recognisable name that is easily identifiable,” said Tom Laughlin.
“And I really want it to be very simple and to be easy to understand.
I don’t want it too complicated or too hard to understand.”
The logo is also easily distinguishible in the user’s mind, said Stahl.
“Even the way it looks on your screen can be pretty easily distinguished.”
If you use a logo from a branding firm, you might want to consider whether you can take a cue from that design style, Stoll said.
For example, the website logo used